Trigger a personalized email to players who have not completed their deposit process on your site.
Multiple emails can be set up and triggered for the same abandonment trigger. For example, you can send a reminder an hour after the abandonment takes place, and a reminder of the deposit still hasn’t been completed 24 hours later.
By triggering an email or pop-up, you can:
- Set the campaign to be triggered at a relative time to each customer's time of abandonment (e.g., three hours after a deposit was abandoned).
- Include personalized content based on smart segmentation by using knowledge of players’ behavior and preferences.
- Analyze the campaign via the Triggered Campaign Explorer.
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Capability
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Example Options
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Target Audience
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Registered players
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Platform Support
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Web, mobile
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Execution Type
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Triggered campaign
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Trigger
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Deposit abandonment
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Execution Channel
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Triggered email (via Optimail)
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Trigger and Campaign Setup
To execute the deposit abandonment campaign – for known customers and for visitors who register at any point during the deposit process – the following steps are required:
1. Add a code to the relevant places on your website to report a series of custom events that will be used to create the deposit abandonment trigger sequence. For example, these custom events can have the following structure:
- Initial Event (starts the trigger sequence): Send a reportEvent (‘deposit_initiated’, params); event whenever a player either views the deposit page or starts making a deposit.
- Completing Event (stops the trigger sequence): Send a reportEvent (‘Deposit_successful', params); event whenever the Deposit process is completed;
- Restart Event (restarts the sequence timer): Send a reportEvent (‘deposit_initiated, params);.
2. The Deposit Abandonment event, previously configured in the Events Configuration Screen will operate as follows:
- A timer will be initialized when the deposit process is initiated.
- If the defined number of minutes or seconds passed without a deposit successful event, the trigger will fire.
- If the player re-initiates the deposit, the timer will restart.
3. In Optimove’s Manage Triggers page, define a trigger based on the custom deposit abandonment event. For example:
4. Define target groups for this campaign. The target groups should be based on Optimove’s smart segmentation for powerful and personalized targeting. For more information on these target groups see Creating Behavior-Based Target Groups.
For example:
- Non-Depositors who registered in the past X days.
- Active High Tier, High Risk of Churn.
- Churn High Tier who churned recently.
5. Configure the campaign. To create the campaign for each target group:
- Create the pop-up/email templates for the campaigns on the Manage Templates page.
- Define triggered campaigns for the target groups, using, for example, the Deposit Abandonment trigger created above.
- Select Optimail or Web page pop-up as the execution channel.
- Specify the date range during which this campaign will run.
- (Optional) Specify the maximum number of times the campaign may be triggered for eligible players.
- You can select a marketing action. It is recommended to use a unique action for this campaign so that you will later be able to build a target group of all players who received this specific action, to send them a follow-up campaign.
- (Optional) Select a promotion.
- Select the template to use when executing the campaign.
Follow-up campaigns can be set up either by creating a longer trigger time or by scheduling a follow-up campaign. To learn how to schedule a follow-up campaign, see the Deposit Abandonment – Scheduled Follow-up Email use case example.
Deposit Abandonment – Scheduled Follow-up Email
Schedule a personalized follow-up email to be sent, several days after the initial abandonment. This campaign is a follow-up campaign to either the first cart abandonment email or the first deposit abandonment email.
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Capability
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Example Options
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Target Audience
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Registered visitors and known customers
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Platform Support
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Web, mobile
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Execution Type
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Scheduled campaign
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Common Use Cases
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Execution Channel
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Scheduled email (via Optimail)
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The below example focuses on a Cart abandonment follow up but the steps to follow are the same for each of the different common use cases.
Here is the typical flow for a scheduled cart abandonment follow-up campaign:
Campaign Setup
To execute the cart abandonment follow-up campaign, the following steps are required:
1. There is no need to create a trigger – this campaign is a scheduled campaign, following the initial cart abandonment.
2. Define two target groups for this campaign. For more information on these target groups, see Creating Behavior-Based Target Groups.
- Registered Visitors
- Customers
3. Configure the campaign for each target group:
- Create the email templates for the campaigns on the Manage Templates page.
- Define scheduled campaigns for both target groups mentioned above.
- Select Optimail as the execution channel.
- Set daily recurrence, to capture all relevant customers/visitors on the day(s) after their cart abandonment.
- Select the email template(s) to use when executing the campaign.
|| Notes about this type of scheduled follow-up email:
- The email can be sent at a specific time of day for all customers (e.g., at 10:00 am on the day following the event), but not at a particular number of hours after each user triggered the initial event.
- The email cannot include the specific details of the items abandoned in the cart. Instead, you will have to use a more generic “you still have some items in your cart” type of message.
- If you wish to set up a follow-up campaign that is based on a relative time from the initial event (e.g., 36 hours after the event) or include specific details from the event, create a triggered follow-up campaign. To learn more, see the Cart/Browse Abandonment Emails or the Deposit Abandonment Emails section.
- You will be able to analyze the campaign via its own detailed Campaign Analysis page.