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Trigger a personalized campaign to a visitor following registration whether from your website or mobile.
 
Capability
Example Options
Target Audience
Converted today players
Platform Support
Web, mobile
Execution Type
Triggered campaign
Trigger
Completed registration
Execution Channel
Triggered email (via Optimail)/Webpage pop-up
 

Trigger and Campaign Setup

To execute the registration email campaign, the following steps are required:

1. Use the registerUser(); function of the Optimove SDK (see Web, iOS, or Android) to assign a visitor ID upon registration or to identify the player.
 
2. Add code to the relevant places in your website and/or mobile application to report an event, such as registration_completed, using the reportEvent(); function of the OptimoveWeb, iOS or AndroidThe structure of this call is reportEvent(registration_completed, params); where params is an object containing the following named parameters and their values:
  • first_name
  • email
  • opt_in
  • additional parameters for personalization are optional (e.g. page category = casino -> content: casino theme/ casino welcome promotion).
3. In Optimove’s Manage Triggers page, define a trigger based on the custom event. For example:
 
You can use the event parameters to define a more specific trigger.
 
4. Define target groups for this campaign. For more information on these target groups see Creating Behavior-Based Target Groups.
  • Converted today
5. Configure the campaign:
  • Create the email/web pop-up templates for the campaigns on the Manage Templates page.
    For information on adding personalization tags to your triggered email templates, click here.
  • Define triggered campaigns for the target group. For example, using the completed_registration trigger created above.
  • Select Optimail or Web page Pop-Up as the execution channel.
  • Specify the date range during which this campaign will run.
  • Select a marketing action. It is recommended to use a unique action for this campaign so that you will later be able to build a target group of all players who received this specific action, in order to send them a follow-up campaign.
  • (Optional) Select a promotion.
  • Select the template to use when executing the campaign.
Follow-up campaigns can be scheduled. To learn how to see the Welcome Journey - Follow-up Email use case example.

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