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Store Locator

Heather
  • Updated

Please note: 

To unlock this capability, you will need to have added DynamicMail to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more. 

 

 

Drive traffic to brick-and-mortar shops by showing subscribers the nearest store.
 
The "Store Locator" displays either a location map pinpointing the store closest to the recipient's location or a specific image depending on the recipient's current location.
Settings Configuration
 
To set up the Store Locator Component:
  • Go to "Store Locator".
  • Choose "Store Locator".
  • Give your newly-created component a unique name.
  • Fill in the rest of the details, including:
    • Responsiveness type
      Choose "fluid" to stretch the component to fit the width of the screen, or "fixed" to maintain the specified width of the component on all devices.
    • Component dimensions
    • Address line enabled (optional)
    • The address line's background-color
    • The address line's font color, font type, and font size
    • Default map type
      Default is displayed in the case of a user/mail app using a proxy (e.g. Gmail), as well as when the user's location cannot be identified.
    • Default address
    • Default icon color
    • Component link type (optional)
    • Additional store locations and details (as desired)
    • Location radius (optional)
  • Click on the "Update Preview" button to update the content in the preview section.
  • Click “Generate Code” to generate the embed code.
  • Input your email address under “Email Test” to send yourself an email with the component.

 

Common Use Cases

Custom Development

The following scenarios can be supported by our team through Custom Development:
 

Heavy Concentration Listing

For areas with a heavy concentration of addresses, the DynamicMail team can create a custom image that lists the largest or most popular locations versus the closest (same as above). 
 
It's possible to show multiple locations on one map. 
 

Enhanced Logic

Optimove can utilize personalization tags to first target users. If there is no known location, we will use IP address to determine the nearest location. 
 

Recommendations

  • The uploaded image size to serve as the location pin should be between 30x30 pixels and 50x50 pixels. 
  • Please note that the system does not resize the icons--whatever size they are when uploaded is the size they will appear. 
  • We recommend creating a custom graphic for dense urban locations with multiple stores within a 20-mile radius. 
  • The geo-location used in this component is based on the geo-IP address provided by the recipient's Internet Service Provider (ISP); It is possible that the ISP's registered geo-location is not the same as the individual's location. In such cases, a custom graphic for dense locations will be more accurate.
  • When the recipient opens the email, the component will run an algorithm that attempts to grab a valid IP address to determine the user's current location. Optimove will get the geo-location data from a database we host locally on our servers. That information is then correlated with the data entered in the Creator (the address, zip codes, etc.), and the closest location will be displayed on the map.
  • The images are accurate for recipients more than 20 miles away with an 85% accuracy rate in the United States. Please get in touch for accuracy rates in other countries.
Fallback Behavior
 
A default location/image is set to ensure everyone sees some information. Recipients who use Gmail or a VPN (Virtual Private Network), will see the default image. For the list of components and their supporting ESPs, click here.

 

Troubleshooting

I have a recipient in Florida seeing content for New York, what’s causing this?
  • Ask them to send the IP address in question. 
  • Are they using a VPN or Proxy? These cause the IP address to change, generating a different location on the map.
  • Are they using Gmail or Yahoo? These email clients use caching, so the IP address belongs to Gmail/Yahoo and not the recipient's.  
The closest store that is showing is miles away from the recipient
  • Ask them to send the IP address in question. 
  • The location radius’ is showing the nearest location regardless of distance, by default. This can mean that recipients would see a location in a different country if it happens to be the nearest store. 

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