Skip to main content

Image Swap

Heather
  • Updated

Please note: 

To unlock this capability, you will need to have added DynamicMail to your Optimove package. If you can’t see this feature in your Optimove instance, contact your CSM to find out more. 

 

 

Image Swapping allows you to choose specific dates and times in which images and links will be displayed in your email. The images will switch out based on the time and date that you specify. This gives you the ability to create more personalized content, based on time.
This component is supported by all major email clients and Apple, Google, and Outlook. 
Settings Configuration
 
To set up the “Image Swap” component:
  • Go to "Create Component"
  • Choose “Image Swap”.
  • Give your newly created component a unique name
  • Fill out the rest of the details, including:
    • Responsiveness type
      Choose "fluid" to stretch the component to fit the width of the screen, or "fixed" to maintain the specified width of the component in all devices.
    • Target Time Zone
      By default, the component's time zone offset is based on your computer's time zone settings. The time zone offset should be changed if the time zone in which the component is created is different from the time zone of the swaps — for example if the component is created at an office in Chicago (Central Time), but the swaps happen in New York time (Eastern Time).
    • Image(s)
      Images can be used after being uploaded to the File Manager from your computer or via a URL. The Creator allows you to generate up to 100 image swaps.
    • The click-through URL(s) (optional)
    • The date and time for each swap
  • Click on the "Update Preview" button to update the content in the preview section.
  • Click “Generate Code” to generate the embed code.
  • Input your email address under “Email Test” to send yourself an email with the component.

 

Common Use Cases

"Image Swap" is great for offers that change over time (i.e. as the birthday date gets closer, ahead of Black Friday, etc.). Utilize "Image Swap" for event/sports-related messaging with pre, during, and post-event messages.
 

Custom Development

The following scenarios can be supported by our team through Custom Development:
 

Geo-Targeted Image Swap

With geo-targeting, customers can see a different image, based on their location at the time of open. 
Combining Image Swap and geo-targeting is especially useful for offers and content that differs based on location, reducing the effort needed for multiple swaps while increasing the relevancy for your customers. 
 
Time zones can be considered in case the offers expire and swap out at specific times locally. For example, for a swap to occur at 5 p.m. local time, the image would swap for customers in NYC at 5 p.m. EST, while customers in LA would still have 3 hours left of the previous image, until 5 p.m. PST. Please note that some email clients use image caching, in which case those customers can receive a default image or a default time zone can be used.
 

Personalized Image Swap

Swapped images can be configured specifically for each recipient's own settings.
For example, a customized image could serve as a reminder for a registration renewal, based on the exact day and time when the original registration took place.
 
Optimove can configure the component to pull data from a registration database to automatically generate these reminders at the pre-set time in advance of expiration.
 

Recommendations

  • We recommend swapping the images within a few hours or days as it is unlikely that the email will be opened more than a few days after it was sent. The email copy should let the users know that the images will be swapping, and encourage them to reopen the email at a later time to see the new image.
  • All images/GIFs must be the same size.
  • Swap times will be in one time zone.
  • Component only supports up to 100 images in the creator. If more images are required, you can provide our DynamicMail team with a spreadsheet or any file of swap dates and times, which we can use to create a custom component using that data.
Fallback Behavior
 
There is no fallback for this component since it is fully supported. For the list of components and their supporting ESPs, click here.

Related articles