Full Control, Start to Finish: Conditional Execution Cancel and Re-run Controls

Users running scheduled conditional execution campaigns on Campaign Execution 2.0 (CE 2.0) now have even more control when plans change or approvals need more time.

• Cancel mid-flight: cancel a conditional execution campaign while it is processing, including during the "heads up" approval window while customers are being approved or denied
• Re-run in one click: if a campaign reaches "No Customers" status, re-run it to re-send the "Campaign is Ready" (Event Type 5) notification for the same Target Group, giving your team the full heads-up window to approve customers again
• Who gets it: all tenants using Scheduled Conditional Execution on Campaign Execution 2.0

Learn More

Know Your Segments, Not Just Their Size: Customer Explorer in the MCP

The Optimove Model Context Protocol (MCP) can now explore a Target Group, not just size it. Describe the Target Group conditions in plain language, ask a question, and get the answer back, with no reports, exports, or navigation.

• Understand a segment: ask for the average deposit amount, age breakdown, top countries, or any attribute distribution of a Target Group
• See how it changes: move between snapshots and track whether the VIP base is growing or shrinking, or how any metric trends over time
• Spot-check membership: get a real peek at the customers inside a segment before building a campaign
• Longer sessions on request: the default MCP session lasts one day; teams running automations (scheduled reports, recurring Target Group checks, agent workflows) can request an extended session per tenant so automations keep running without daily re-authentication
• Availability: available to all clients with the MCP enabled, with no extra setup; extended sessions are configured per tenant on request

Sharper Data, Cleaner Joins: Data Share v1.5

Data Share v1.5 is live with no breaking changes. Same views, same columns, with useful additions for reporting and analysis.

• Campaign Type in Engagement Activity: tells scheduled from real-time (triggered) engagements
• Reliable template at campaign level: TEMPLATE_ID and TEMPLATE_NAME in VW_SCHEDULED_CAMPAIGNS
• New join key: ACTION_SERIAL links targeting to engagement data
• Daily refresh: Engagement Activity refresh is moving to once a day across all versions; the Dynamic Table is retiring starting August 3, 2026, with no change to views or columns
• Version bump: all other views move from the V1_3 to the V1_5 suffix

Learn More

Games Built by AI: AI Minigame Creation via the MCP

The Optimove MCP now exposes minigame creation as an AI action. Connect any MCP-compatible AI to the Optimove MCP, describe the game you want, and get back a live playable URL, with no templates, UI, or code.

• Describe and deploy: describe the game (for example, "a football-themed scratch card with our brand colors") and the AI generates and deploys the full game, returning a live preview URL
• Iterate by prompt: play it, tweak it with follow-up prompts, and publish when ready
• AI Games library: published games land in the new AI Games library inside Optimove Minigames, ready to attach to any campaign
• Who can use it: clients who already have both the Optimove MCP and Minigames (Adact) enabled; the create_mini_game and save_mini_game actions are already part of the MCP toolset

Learn More

Gate the Game: Target Group Selection for Minigames

You can now lock a minigame to specific Optimove Target Groups directly from the game's publishing settings.

• New field: an Optimove Target Group field in Publishing Settings (multiselect and searchable)
• Audience check: Optimove Minigames checks the player's CID against the selected segments before the game loads
• Right audience, right game: players in a selected segment see the game normally; everyone else sees a customizable message you control
• Default unchanged: with no segments selected, the game stays open to everyone