Supercharge Your Data Ingestion with Snowflake & Expanded Attributes
We’ve reached a major milestone for Data Ingestion! You can now scale your data mapping like never before and connect directly to one of the world’s leading data platforms.
- New Snowflake Data Source: You can now self-serve a connection to Snowflake using Secure Data Sharing. Ingest data from shared Snowflake objects with support for both full and incremental updates.
- Up to 200 Attributes: We’ve unlocked previous limitations, allowing you to add up to 200 attributes via Data Ingestion. To support this, we’ve also expanded file size limits across all tenants.
Real-Time Personalization: Introducing 'Wait for Event Split' in Streams
Currently in Beta, the Wait for Event Split allows you to build high-velocity, behavior-based follow-ups directly within your Streams. Instead of waiting for scheduled syncs, you can now route customers based on their immediate actions (or lack thereof).
Why it matters:
- Instant Relevance: Trigger follow-ups within minutes or hours of a customer action.
- Behavioral Branching: Automatically send a "Bonus Unlock" if a player bets within 10 minutes, or a reminder if they don't.
- Self-Service Logic: Reduce reliance on manual workarounds or complex trigger logic outside of the Stream canvas.
Precision Targeting: Exclude by Channel in Streams
We’ve closed a key functional gap to ensure your orchestration is consistent across the platform. The exclusion section in Streams now mirrors Campaign Builder, offering three distinct modes: Exclude All, Include All, and By Channel.
This update allows you to configure channel-specific exclusions using the same UI and behavior you’re already familiar with, saving time and reducing setup confusion.
New Visibility: 12-Month Unique Active Customers Trend
You can now track your growth directly within Settings. We’ve introduced a 12-month trend view of your Unique Active Customers.
The data is pulled directly from Mobius (ensuring alignment with your billing) and is calculated based on your specific tenant's configured activity field. This gives you a clear, long-term pulse check on your active reachable audience without leaving the platform settings.