Support for Parameters in Optipush Deep Links
If you use Optipush as your push notification channel, you can now add parameters to personalize the deep links included in Optipush templates.
Deep links are used to direct users from a push notification message to a specific screen in your mobile app. Directing users to a specific screen that is related to the campaign’s message/offer is more effective in promoting engagement than simply directing users to the app’s main screen. Using parameters with deep links further increases engagement, by personalizing the experience on the destination screen for each recipient.
For example, you can specify that a deep link pointing to the Sale screen of your mobile app contains a parameter to personalize the Sale screen to show each recipient’s favorite product category.
To learn more about Optipush templates and working with deep links, read this Academy article.
Sender Authentication (DKIM) Activated for Bronto Campaigns
Sender authentication is now enabled for all campaigns sent by Optimove via the Bronto email channel. Sender authentication signs email messages with a DomainKeys/DKIM digital signature, assuring recipient email servers that the content of the email is not forged.