Stream Analysis Improvements

You can now measure the impact of your experiment by the overall number of responders in addition to the existing options (average response & percent of responders). Toggle between the three metrics to identify whether there is a significant stream-winner across all available KPIs.

Review the top 100 customers with the highest response based on your experiment's selected KPI. For further analysis, you have the option to export the full list of customers in both streams.

Under the Stream summary, measure the impact of each campaign on the overall outcome. For further analysis, use the link to review the analysis for a single campaign or export the full campaign list to CSV.

Copy & Paste Campaigns Can Now Retain Recurrence Patterns

When pasting a copied campaign to a new cell in the Marketing Plan, you may now choose whether to retain the original campaign’s recurrence pattern or to create the new campaign with only a single occurrence.

Exclude/Include Customers Who Were Targeted by a Campaign Earlier Today

Target group selection criteria in the Campaign History category now also include campaigns that ran earlier on the same day. Use Campaign History criteria to build a target group of customers who were targeted (or not) with a certain campaign earlier on the same day, to define a rapid follow-up campaign for that group. For example, you can send an extra reminder regarding a promo that is about to expire, only to customers who received the initial promo campaign earlier the same day (along with any other relevant criteria, of course).

Optimail

Fetch Transnational Templates via API

Optimail transactional users can now use the Optimove API to fetch the list of all their transactional templates. This includes the template’s HTML, personalization tags, subject line, from-email-address, and more. See the new Transactional Functions section of the API Guide for details.

Optipush

Support for Triggered Campaigns

The new version of the Optimove Mobile SDK, available for both iOS and Android mobile apps, includes Optipush functionality to support activity-triggered campaigns; you can now target granular groups of customers with both pre-scheduled and triggered push notifications.