Mission Control
Filterable Data Points Added
Mission Control, the Marketing Plan’s younger (and cooler) brother, is getting stronger by the day.
As we are all getting ready for it to replace Marketing Plan shortly, we are working HARD to complete missing features, add even more value and solve substantial pain points that some of you have shared with us during the user research and feedback phase.
This month, we are happy to announce the release of Filterable Data Points.
|| Closed Beta: this capability is currently in Closed Beta and may not be available to all customers. For information beyond this article, please reach out to your Customer Success Manager.
Now, you can slice and dice the data you want to be presented and create an even more customized dashboard, including a few more additions:
- Filtering any target group, even those without associated campaigns
Remember this little requirement from the Marketing Plan? Well, NO MORE. - You get fast access to your most-used filters
- And better visibility of your current active filters/data points
Data Studio
A New Way to Manage your Customer Attributes
Having all of your data in one place is important, but that is only one step on your way to scaling CRM marketing. In the past few months, we've worked on building and improving the Data Studio- your go-to place for independently creating new customer data points, and improving campaign personalization, segmentation, and analysis.
In February 2021, we introduced Realtime Attributes, followed by Calculated Attributes in June 2021, and this month we are happy to introduce the Attributes page, a brand new place to create and manage Customer Attributes.
Using the Data Studio's Attributes page, you can stay on top of your data by:
- Viewing your existing attributes
- Creating, editing, or deleting attributes
- Reviewing their type and status
The Attributes page in Settings is only available for admins.
The Heptagon Awards are back
Optimove's annual celebration of CRM excellence is here and this year, you can submit your nomination!
We'll be recognizing the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Read more or submit your nomination below.