Set Up Realtime Customer Attributes

You can now create real-time customer attributes via the Settings area. This allows for a subset of customer attributes to be updated in real-time based on events streaming from multiple data sources.

With Realtime Customer Attributes, you can:

Analyze customers based on the most up-to-date data available, in the Customer Explorer.
Increase campaign relevancy by having customers removed from target groups right before sending campaigns, using “Re-evaluate Group”.
Improve message personalization by having the most updated data displayed as personalization tags in messages created within Optimove.

To set up real-time attributes, you must send real-time data to Optimove. Read more here.

Introducing Mission Control

Mission Control is the Marketing Plan's intuitive, insightful, younger brother, and it will allow you to gain far more insights into your performance than ever before! It will replace the Marketing Plan and the Triggered Campaign Explorer, to create a unified view for all of your campaigns.

With Mission Control, your team will be able to scale personalization efforts, identify valuable segments, orchestrate multichannel campaigns, and measure all of them for greater optimization and scalable CRM strategy.

Here is what you'll achieve with Mission Control:

See all your campaigns in one place – triggered and scheduled campaigns are now reported together!
Discover what works - which campaigns perform better for specific KPIs or how much is each marketing channel contributes to your bottom line.
Strategize - easily understand what campaigns are coming up or ending soon to identify potential gaps and actions you need to take.
Monitor – ensure that your campaigns' targeting and execution align with your expectations with various customization capabilities.

A bunch of new stuff is coming to Mission Control in the upcoming months, so stay tuned!

Read about what led to the creation of "Mission Control" in our blog.

To learn more about Mission Control, visit this article, or watch the intro video below.

|| Mission Control will be gradually rolled out to all customers.

Track & Trigger

Uncompleted Sequence Events Are Now Supporting Parameters

You can now configure parameters to gain another level of customization when creating a trigger using an uncompleted sequence event.

For example, if you manage multiple brands, you can now add a "Brand" parameter to the events composing the uncompleted event, and trigger a campaign per brand.

Flexible Trigger Delivery

Define Trigger Hour Activation Range

You can now define a time range for triggered campaign delivery. This is extremely useful when you want to, for instance, activate a promotion popup only between 10 am to 12 pm.

To define the activation range, click the “Scheduling” section in the Triggered Campaign Builder.

Visits Explorer Report Added to the Analysis & Research Tab

If you are a Track & Trigger customer, you can now see the likelihood to purchase/deposit of all website visitors, per Lifecycle Stage, with the new Visit Explorer report.

Visual Stream Builder

Exit Criteria Added

Add Exit criteria to define when a customer should be removed from the stream's flow.

For example, define the Exit criteria as any customer who made a purchase or made a deposit, and will no longer receive the rest of the campaigns in the flow.

Activate Streams Today

You can now schedule a stream to begin today instead of having to wait for the next day.

Optimail

New Invalid Templates Notification

Templates that were valid at the time of creation may become invalid over time. This may happen due to changes in personalization tags, links, etc.

A new indication was added to inform you as soon as a template in use has become invalid. The notification will appear in the template list on the Manage Templates page, on the template itself, and when trying to validate a template.

Text Letter Spacing

Enhance text readability and achieve consistency with text letter spacing.

With this new option, you can set a custom value in pixels for letter spacing to improve design flexibility for text blocks, buttons, titles, etc.