Manage Target Group - Campaign History

Select Customers Who Were Part of a Test or Control Group

A small change with a big impact! We have added the option to target customers who were part of a test group, a control group, or both.

This new capability is now available under the scenario "Targeted while in a target group", and via the Campaign History drop-down list, you can choose between the three options.

> What changes will be made to existing campaigns that make use of "Targeted while in a target group"?

Existing campaigns that make use of the previous "Targeted while in a target group" (responded to/were targeted with) will maintain the default behavior - targeting test group customers. The corresponding behavior will be updated based on the previous setup (responded to/were targeted with).

> When selecting "control customers who responded to" (targeting control customers who have never received the campaign), what would be considered a response?

If a control group customer impacted the campaign's KPI, they will be considered as "Responded".

You can validate this via the Campaign Summary area on the Campaign Analysis page:

Campaign Builder

Exclude by Channel

We've added the ability to include or exclude customers who are part of a higher-prioritized target group, based on the communication channel that was used.

For example, customers who were targeted with a Facebook campaign can now be included in an email campaign, by excluding only customers who were targeted with an email campaign. Read more.

Mission Control

Explore Targeted or Control Group Customers

You can now click on the number of customers in Missions Control's Targeted Customers or Control Customers to explore the campaign's customers in the Customer Explorer, or to create a new target group.

To do so, simply add the columns Targeted Customers or Control Customers. These columns aggregate the number of customers targeted (or the number of customers who were part of a control group), for all the campaign's occurrences.

To explore a specific campaign occurrence's targeted customers, click on the chevron to its left.

You can also explore customers targeted based on the action they received, via Campaign Metrics.

To view campaign metrics, click the campaign menu on the left (three grey dots).

Triggered Campaign Details Added

Click the menu button, to the left of each campaign, to easily view a summary of the campaign’s details.

Additional UI Updates

Create campaign button is now added on the top right
The export to CSV button moved to the top right of the screen
We've added "day of the week" to the occurrence table

Manage Target Group ​- Campaign History