Opti-X

Easily Find, Configure, and Embed Opti-X Widgets

We’ve introduced a brand-new Widget Library, a dedicated place in the Opti-X UI where you can see all of the available widgets that we are currently offering, and very quickly and easily browse, configure, and embed them into your front end. 

For now, there are widgets available for Banners, Search, Voice to Search and also for vendors. For example, for sports betting brands using Kambi, we have OOTB widgets available, and for eCommerce brands, we have Shopify widgets. The list of widgets available will grow as we add more vendors and our feature set.

Build Dynamic Smart Banners

Alongside the introduction of the Widget Library, we have introduced a new way to create dynamic recommendation Banners in the Opti-X platform. Previously, Banners had to be built using HTML and/or CSS. Now, you can use our drag-and-drop Visual Editor to build Banners in a quick and easy way, making it easier for marketing teams to create new assets without relying on development teams.

These banners can then be embedded in OptiMail templates, or used on advertising platforms.

Campaign Builder

Save Campaign Drafts and Revisit Them Anytime

You can now save a campaign as a draft and review it in Mission Control. Using drafts you can streamline campaign planning, share work with your teams for feedback, and make the finishing touches to your campaigns at your own pace.

All you need to do is select a Target Group, Start Date, and hit save.

To learn more about drafting campaigns, read here.