Mission Control

Analyze Each Individual Campaign Within a Stream

Monitor and analyze all the campaigns within a Stream in one single view, directly in Mission Control using the Stream filter and column.

Identify which Stream a campaign belongs to using the Stream column, and filter by specific Streams to analyze each campaign with any relevant data point, from the Number of Targeted Customers to the Increase. 

To learn more about Mission Control customization, read here. 

Stream Builder

Copy & Paste Elements in Your Streams

Build streams faster with the ability to copy & paste any elements in the Stream Builder Canvas. Now you can reduce the manual work of creating campaigns or searching for relevant elements and spend more time on your strategy. 

To learn how to build a Stream, read here. 

Campaign Builder

Easy Access to the OptiMail Template Editor

No need to create your templates in advance anymore! You can now create an OptiMail campaign directly from the Campaign Builder, helping you to streamline your workflow and build campaigns faster. 

All you have to do is select 'Create new OptiMail template' in the dropdown, build your template, and hit the refresh button next to the template dropdown. 

Learn more here. 

OptiMobile

Integrate OptiMobile without the SDK

Adding OptiMobile to your tech stack just got even more flexible, with our new, leaner option to integrate without adding the SDK. Access mobile push, SMS, and more, using simple, versatile API calls. Learn more here.

New & Improved In-App Editors

The In-App Editor has had a makeover! The editor now has a unified look and feel with our other marketing channels, minimizing the learning curve for new in-app users, and creating a more holistic experience for marketers switching between channels.  

Find out more about building in-app and inbox messages here. 

OptiText

Add Rich Media to Your Text Message Campaigns

For those working with our partner Infobip, MMS is now available. Add PNG, JPEG, and GIF images to your messages to turbocharge engagement and add additional visual context. 

Learn how to add MMS to your templates here, and more on configuring MMS for your Infobip integration here. 

Business Performance Overview

Gain Insights on Your Repeat Purchasers

Track the success of your retention strategy, using the new Repeat Rate analysis in the Business Performance Overview Report. 

Leverage Repeat Rate analysis for instant insight into the percentage of new customers that convert into repeat purchasers to highlight where you should focus your marketing efforts. 

To learn more, read here.

Please note, this capability is currently in Closed Beta and may not be available to all customers.

Opti-X

Intelligent Target Groups for More Flexible Placements

Create, edit, and manage Target Groups from the new Manager in Opti-X. Use criteria (known as Rules in Opti-X) such as Language, Currency, Country, and License, to provide another layer of control over their targeting and segmentation. Use these target groups as part of your Placement creation, to show one method for one group (for example, show your Spanish players their favorite game), and another method for another group (for example, show a hybrid recommendation for non-Spanish players). 

Find out more about Opti-X on our website here.