Optimail

Send By Customer Local Time Zone

Optimail users can now schedule a campaign to be sent according to each individual customer’s local time with one click.

For example, a campaign scheduled to be sent at 9 am will arrive in your New York audience’s inbox at 9 am, then 3 hours later in your Los Angeles audience’s inbox at 9 am, and then several hours later at Melbourne’s 9 am local time – and so on, around the globe.

For more information on how to enable this functionality, contact your CSM.

Visual Editor: UTM Parameters Management

Optimail users, that create templates via the visual editor, will now be able to easily apply UTM parameters to all the links within their template.

Subject Line: Conditional Language List

Optimail users can now quickly utilize Optimove’s conditional language capabilities, while writing template subject lines, by leveraging the new Conditional Language Dropdown List.

HTML Editor: Conditional Language List

Optimail users can now quickly utilize Optimove’s conditional language capabilities, while using the HTML Editor, by leveraging the new Conditional Language Dropdown List.\

Deliverability Report Enhancements

You can now filter by sub-account.
You can now use the new preset date range buttons to quickly view the data for the most relevant timeframe.

Customer Explorer

Group Size Trend

You can now view a group size trend analysis by clicking on the Group Size column in the Customer Explorer.

This is useful for cases in which you need to control or set a limit on a campaign’s audience size. By reviewing the group size trend, you can get a sense of what your potential coverage will be.

Load a Group from a CSV File

In addition to building groups by selecting criteria, you can now also analyze a group of customers listed in a CSV file.

This can be useful in situations where you already have a specific list of customers you are interested in analyzing, e.g., you generated a list of customers from an external tool or received a list of customer IDs from a fellow team member.

The file should include a single Customer ID column with the ID values as they appear in Optimove. The analysis will be available only for Customer IDs that exist in Optimove.

Optibot

Anomaly Detection by KPI

Optibot’s anomaly-detection capabilities have been expanded to include ongoing monitoring of all campaign KPIs.

When campaign results significantly differ from Optibot’s expected forecasts, you will receive an Anomaly Detection card with the details.

Clicking the Customer Explorer link on the card will let you review and analyze the group of customers responsible for the given anomaly.

New Optibot Insight: Educational Tips: Streams Test Significance

Optibot aims to help you keep improving your marketing plan. One aspect of this is helping you leverage Optimove’s capabilities that you aren’t using yet.

In this new version, Optibot will check your activity around Streams and suggest expanding an existing experiment that has yet to generate a significant result.

Streams

Performance Improvement

Crunching the large scales of data involved in generating a stream analysis is now much faster, due to major performance enhancement and optimizations released in this version.

Stream analysis results now load in seconds.

Track & Trigger

Triggered Campaign Explorer: Optimail Metrics

Users can now view metrics from Optimail in the triggered campaign explorer section. The metrics are displayed in the Trigger Campaigns list at the bottom of the page and include the following metrics:

Sent
Delivered
Opened
Clicked
Unsubscribed

The values are updated every approx. 10 min. The feature currently supports Optimail metrics only and doesn’t provide information regarding other channels.

Values displayed are unique per user. For example, a user who opened the email twice would count as one additional "open" in the table below.