Streams

Use existing target groups to build your Stream

You can now build Streams using an existing target group instead of having to create new target groups. Just drag any target group and drop it in the relevant Stream folder to use it in your Stream.

Dragging and dropping target groups will add the Stream’s default criteria automatically to that target group.

Additionally, all campaigns associated with the target groups will be considered a part of the relevant Stream during the experiment date range. Read more here.

”Keep one Stream” – new button added

You can now easily keep one Stream and discard the other, with a single click of a button, right from the Streams Analysis page.

You may be familiar with this button – until today, a similar functionality was available as a dedicated Optibot card. The Optibot card, which allows you to keep the winning Stream, will continue to be available.

Realtime data indicator

Realtime attributes are now indicated with a lighting icon, for faster identification.

Re-evaluate Group – turned on by default for target groups containing the “today” condition

Campaigns with target groups containing attributes that make use of the “Today” condition will have the Re-evaluate Group feature turned on by default, updating the target group before the campaign is sent.

The “Exclude Outliers” button added to the Campaign Analysis page

Use the new “Exclude Outliers” button to remove outliers from your campaign results.

When choosing to exclude outliers, you will be able to see the number of outliers removed from the analysis and download the outliers list as a CSV file for further analysis.

By default, this feature is switched off. The ability to toggle the switch on will only be available in campaigns in which outliers have been identified.

Read more about how Optimove determines an outlier in this article.

Track & Trigger

New web-page pop-up metric

See how many times a popup has been displayed using the new web-page pop-up metric now available in the Triggered Campaign Explorer.

Send triggered campaigns following non-sequential events

You can now deliver triggered campaigns using triggers that follow non-sequential events.

Until today, a trigger consisting of a number of events could be used only if the events happened in a specific order. Starting today, you can set up your triggers using events that took place in no particular order, within a certain timeframe.

Uncheck the box “Events must occur in sequence” and set the desired timeframe.

For more on creating triggered campaigns click here.

Optimail

Visual Editor – new menu block added

Easily create templates that include a menu. For example, leading your customers into a specific product category on your website.

Optipush

Send push notifications by customer's local time zone

Send push notifications according to your customer’s local time zone.

If you haven’t previously configured this field for Optimail campaigns, contact your CSM and they will help you configure the local time zone field in your Optimove instance.