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Version 7.12 - July 2020

Heather
  • Updated

Campaign Builder

Jump straight to your Marketing Plan after setting up your campaign

You asked we listened.

Once your campaign is scheduled, click the “Review in Marketing Plan” button to go straight to the Marketing Plan and review your new campaign along with your other campaigns.
 

Conditional Execution is now supported

If you missed our legacy Campaign Wizard’s Conditional Execution feature, you can now find it in the new Campaign Builder, under “Execution Details.”

Read more here.
 

Sending by the customer’s local time zone is now supported

If you are using Optimail, you can now send your campaign based on the local time zone in the new Campaign Builder. All you have to do is click the checkbox under “Execution Details” while setting up your campaign’s action.

Read more here.
 

Enjoy an enlarged preview of your templates

Clicking the "eye" icon now displays an enlarged preview of the campaign template. ​

 

Target group size estimation is now supported

You can now easily see the estimated number of users expected to receive your campaign, as well as an exact indication of the number of customers excluded due to daily target group prioritization.

 

Target group tree view

Easily look for the relevant target group using the new tree view:

 

Re-evaluate Group – turned on by default

From now on, campaigns with target groups containing real-time customer attributes (e.g., Web & App Activity, certain Engagement Activity attributes) will have the Re-evaluate Group feature turned on by default. This change will help make sure your customers always receive the most relevant campaign.

Read more here.
 
 

Optimove and Zendesk Integration

Is Support one of your strong suits? Do you use Zendesk? Ensure that the Marketing and Support teams are always working in unison by integrating Zendesk with Optimove.

Leverage Zendesk customer support data to respond with highly personalized campaigns and align all customer touchpoints. For more information and use cases, click here.
 

Optimail

Transactional metrics​ added

Optimail’s deliverability report now includes transactional email metrics. To view the metrics, choose the "Transactional" target group or action in the "Deliverability metrics by campaign" section.

Read more here.
 

Transactional API update

Users who have added personalization tags to their transactional email templates can now leave the personalization tag blank (within the API call) when executing the campaign.

Please note: This update solves the problem some of our customers faced, where emails that didn’t have the personalization tag filled wouldn’t send.
 

Visual Editor: Icons block added

Optimail users can now use the Icons content block to create layouts mixing icons and text, such as star ratings, bullet lists, properties, and more.

Track & Trigger

Redesigned Triggered Campaign Explorer

 

Optipush

Customer Attribute: “Days since last Optipush received” renamed

The customer attribute “Days since last Optipush received” has been renamed to “Optipush – Days Since Last Targeted” to reflect the attribute’s meaning better.

 

Template creation: “Validate” button removed

From now on, templates with an invalid personalization tag will trigger an error when saving the template.

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