Campaign Builder

Scheduled campaigns

The unified campaign builder has been updated with additional features.

These were available in the old campaign builder and you can now use them in the new builder too:

Lead Time (read more).
Import external target group list from CSV file
Re-evaluate the target group.

We will be rolling out the new campaign builder to all of Optimove’s users gradually. This update also includes new functionality that allows you to create an additional campaign right after creating a new campaign without leaving the campaign builder, as presented below:

Triggered campaigns

The triggered campaign builder now supports multi-template functionality.

Track & Trigger users can now send customers different templates based on parameters that are received through real-time events, as part of the same campaign.

For example: When a customer registers through a website, a "Registration" event is sent to Optimove. If one of the parameters sent in that event is "Language", you can use multi templates to set up one single campaign that sends out different templates for each value (e.g., a template in Spanish for Language = Spanish).

Campaign Series Analysis

Analyze your campaigns over an unlimited date range

Campaign analysis is no longer restricted to 3 months. You can now analyze your recurring campaigns (series analysis) throughout the entire campaign history.

Optimail

Preview Text is available for both HTML and Visual Editors

Optimail users now have the option to easily add a Preview Text to their emails by filling out a field within the email template’s page.

The preview text will appear in recipients' inboxes below the email subject line as seen below. If no preview text is specified, the content displayed will be that at the beginning of the email body.

Optimail’s new preview text option also supports conditional language and personalization tags.

New COVID-19 content rows

Optimail users, you can now use predesigned rows based on email marketing best practices dedicated to COVID-19. Drag and drop rows into your template, edit them to match your brand, and send them out with minimum effort. The rows help in quickly creating content that is suited for the new market conditions, such as stores re-opening and a “league returning” announcement.

COVID-19 predesigned rows are optimized for email templates with a 600px width.

If your email templates have a different width, the rows will require some adjustments.

To facilitate your usage of the rows, read our how-to guide here.

Re-use the email address when sending a test email

Email addresses used to send test emails through Optimail will now be saved for re-usage.
We know you’ve been waiting for it.

Send by Customer Local Time in existing campaigns

The send-by-customer local time functionality can now be turned on while editing existing campaigns. No need to delete and reschedule campaigns to enjoy the benefits of this feature.

New API functions- add/remove unsubscribers

Add or remove email addresses from your Optimail global unsubscribe lists, using an API call. Optimail users can utilize this new API capability to put in place automated procedures that will unsubscribe/re-subscribe one or more of their customers dynamically.

Review the documentation for the add unsubscribers function here and the remove unsubscribers function here.

Optipush

Target customers based on their Optipush Engagement activity

Optipush users can now use the “Engagement Activity” criteria to build target groups of customers based on their engagement activity.

Users can now target customers who have or haven’t opened a push notification in a specific timeframe (e.g. earlier in the day), to create a rapid follow-up campaign. For example, you can send a reminder regarding a promo code that is about to expire, only to customers who did not open the push sent earlier on the same day.

New delivery rate calculation

The delivery rate metrics have been modified to reflect a more precise delivery rate.

Up until now, the metrics were calculated as:

Starting this new version, the calculation will be:

Track & Trigger

Web & App Activity support for server-side events

Web & App activity criteria now support server-side events. Track & Trigger users who have server-side events set up can use these events in their target groups to enrich customer segmentation and deliver highly personalized messaging in immediate response to user activity.

Send Deep Links to your templates

Need to share your template with one of your colleagues? Do it easily with this new functionality.

Optimail and Optipush users can now copy a direct link to a specific template within the manage templates page. Just open a template and copy its URL.