Target Group Criteria

Exclude/Include Customers Who Engaged with an Optimail Campaign Earlier Today

Optimail users can now target customers who opened or clicked an email earlier in the same day.

Use the new Engagement Activity criterion to build a target group of customers who were active (or not) earlier on the same day, to define a rapid follow-up campaign for that group.

For example, you can send an extra reminder regarding a promo code that is about to expire, only to customers who did not open the email sent earlier the same day.

Include/Exclude Customers Who are in Another Target Group

Use the Existing Target Group criterion to build a target group that includes or excludes customers who match another target group’s criteria, to save precious time when using repetitive rules for various groups.

You can now reuse this criterion, following recent improvements that improve query efficiency and prevent recursive loops. If a recursive loop was identified, the target group cannot be saved.

Optipush

Send Test

Testing an Optipush template no longer requires switching your app into test mode, but can be done by simply choosing the relevant recipients by their Customer ID. All devices associated with the selected IDs will receive the test push message, across all relevant apps.

Optibot

New Optibot Insight: Post-Black Friday Analysis

Three months past 2019’s holiday season, it’s time to analyze the performance results of your recent holiday campaigns while it’s still fresh. Optibot will help you by comparing the recent Black Friday cohort to the previous year’s one, in terms of comparing the two by their quantity and quality.

This new Optibot analysis can help you answer questions, such as: Did we acquire more customers this year? If so, how are we doing in terms of retaining them?

Optitree – Multiple Item Selection

Create a New Folder

You can now select multiple items by using command/control + mouse click.

Aside from allowing you to drag multiple items into a category or folder, the first additional functionality (out of more to come) that you will be able to perform on multiple items is "New folder with selection". Using this option, a new folder will be created under the category name and will contain all items and Folders that were selected.

This functionality is accessible through the contextual menu at the top of the tree, or through the right-click menu after selecting multiple items.

|| Note: this functionality is currently available only on the Manage Target Groups and Manage Actions pages.