Track & Trigger

Triggered Campaign Explorer Revamp

The Triggered Campaign Explorer has been redesigned to give you a better view of your triggered campaigns, including significant performance improvements.

With the new Triggered Campaign Explorer, you’ll be able to:

Analyze the aggregated results of your campaigns, or drill down to review the performance of each specific occurrence.
See the increase of each campaign, to quickly identify top and bottom performers quickly.
Use advanced customization and analysis options.
Explore your campaigns with a brand-new interface that’s easy on the eyes.

Read more about the new Triggered Campaign Explorer here.

Web & App Activity Criteria: New Parameters Added

Track & Trigger customers can now create target groups using Page View events, and drill down based on four new parameters:

Device type (web or mobile)
Native mobile (true/false)
Platform (iOS / Android)
Operating system (version, such as iOS 13.5)

For more on leveraging web and app activity click here

Optimail

Dedicated Custom Row for Gmail Promotions Tab

You can now leverage a dedicated custom row to optimize emails for Gmail’s Promotions Tab with annotations. The new row includes all the necessary HTML code out of the box – all that’s left for you to do is update some values, and your template is all set!

Annotations make your emails stand out with images, logos, promotional codes, deals, expiration dates, etc.

To find the new Gmail Promotions Tab custom row:

Go to the Visual Editor
Click on the Rows tab
Look for “Gmail Promotion Tab” under the dropdown menu

Read more about Optimizing Optimail Emails for Gmail’s Promotions Tab here.

Add/Remove Unsubscribers Using a CSV List

Optimail customers can now add and remove unsubscribers using a CSV List, straight from the new Subscription section under the Settings area (please note that the Settings area is only available for admins).

Optipush

Select a Notification Channel – Android Only

You can now label Optipush templates as promotional or general notification types. Doing so ensures that if your customers set their preferences to receive only a specific notification type, they will automatically be excluded from the other, resulting in a better experience for those customers.

|| Notes:

To use Notification Type, ensure your Android SDK is updated to version 3.4.
By default, all templates are marked as “General”. If you would like to switch to “Promotion”, you will need to update existing templates manually.