Mission Control

A quicker and easier way to stop the campaigns

Mission Control aims to provide a bird's eye view of your marketing campaigns. As such, you might notice that a campaign is redundant (after creating a similar campaign, for example) or that there’s a mistake in the campaign that cannot be edited (e.g., wrong target groups).

This is why we added to Mission Control the "Delete All Future Occurrences” / “Delete Campaigns” functionality. One single click, to delete all of your redundant campaigns.

|| Please note that the action cannot be undone once a campaign is deleted.

OptiMobile

A new SDK to communicate with your customers via in-app messages, inbox messages, and push notifications

In March 2022, we announced the acquisition of Kumulos, a provider of a personalized messaging platform for mobile applications.

Two months in, we are happy to expand our native mobile capabilities with new SDKs that will allow you to:

Communicate with your customers via in-app messages, inbox messages, and push notifications
Provide a frictionless and delightful experience with deferred deep links
Target customers where there are most likely to engage with Geo-location targeting

The new SDKs support Android, iOS, and Hybrid platforms like Cordova, React Native, Xamarin, and more, and can be implemented by reaching out to your Customer Success Manager.

Stayed tuned to our upcoming Web marketing capabilities coming up in Q3: web pop-ups, web notifications, web to app banners.

Reports

Your most important KPIs, in one view

Our new Business Performance Overview will allow you to understand, analyze and track your most important KPIs, in one single view:

Create a Year over Year, Quarter over Quarter, and Month over Month comparison of your business metrics
Select data visualization to surface insights
Easily share insights with stakeholders