Mission Control

New Filterable Data Points Added

Mission Control continues to get better. And when we say better, we mean making your life easier.

From now on, you can filter the campaigns within a date range by selecting specific Customer Attributes used within the Target Group criteria. Once you choose the Customer Attribute, only Target Groups that include it as a condition will appear in the Mission Control report.

To make filtering even more intuitive, we’ve made the Lifecycle Stage criteria easily accessible within the Data Points Filters.

|| Customer Attribute Filters:

Only String attributes are supported.
Only "Equals" and "One of" operators are supported.

Furthermore, filters based on a campaign's statistical credibility or lack thereof and for campaigns with Re-evaluate Group have been added.

Self-Serve Personalization Tags

Create Your Own Tags

No more waiting to use your customer attributes as personalization tags across channels. Now your Admins can turn any customer attribute into a personalization tag and you can leverage it in Optimove and Optipush.

To turn a customer attribute into a personalization tag, go to the Settings section within the burger menu, click into the Attributes area, click on the pencil icon next to the desired attribute, and select “Use as a personalization tag.”

|| Note: currently only standard attributes being shared as part of your batch process are supported. We will soon expand the capability for attributes created via the Data Studio.

Customer 360 Report

Realtime Triggered Campaigns

The customer 360 report provides an in-depth look into each individual customer.

In the past, only scheduled campaigns were displayed in the Customer Marketing Impact report.

Now, triggered campaigns have been added to this report, providing a more comprehensive view of all your marketing campaigns an individual customer was targeted within a given timeframe. This means you can:

View all triggered and scheduled campaigns in one single timeline
Identify what activity triggered each real-time campaign
Easily filter between scheduled and triggered campaigns in the list view

We have also done away with the separation between the timeline and list views. From now on, you will find that list view right below the timeline chart.

Optimail

New Content Blocks in the Visual Editor

To provide you with a better experience building your email templates, we have replaced the "Text" content block with two separate block types: "Paragraph" and "List."

The Paragraph content block supports any number of paragraphs of any length that share the same content formatting, such as font family, font size, and font weight. This new content block will provide you with a better experience than the original Text block, resolving formatting issues such as lost styling during text selection.

The List content block provides specialized support for numbered and bulleted lists. It includes more unique formatting properties and removes irrelevant ones, enabling you to have greater control over your template's text. Specifically, we have added properties to manage the list type, spacing, and indentation. There is also a “start from” option for numbered lists to provide additional flexibility.

For a complete list of all content blocks visit this article.

|| Backward Compatibility: Templates using the old "Text" content block are not affected by this change and will maintain their styling and formatting.

Streams Visual Builder

Merge Flows

You can merge two or more components within a treatment back into a single flow control, split element, or campaign.

For more information visit the Visual Stream Builder Component Glossary.

|| Open Beta: this capability is currently in Open Beta and may not be available to all customers. For information beyond this article, please reach out to your Customer Success Manager.