Stream Builder

Get instant access to the Stream Builder and experiment with customer journeys

To make it easier for you to start experimenting with multi-touch campaigns, you can now access the Stream Builder instantly, without setting the stream settings and objectives.

The toolbar can now be found in the right-hand corner, which is where you can drag and drop the building blocks of your streams, set your stream settings, and check off your activation list.

Leverage the Stream Builder to create sophisticated customer journeys and identify the best series of campaigns to meet your business goals.

Read here to learn how to build a stream.

Mission Control

Analyze your excluding campaigns in Mission Control

The Excluding Campaigns table in Eligibility & Exclusion allows you to compare the monetary impact of each excluding campaign so you can optimize your campaign prioritization setup.

Dive deeper into your analysis by clicking on "Explore Campaigns" to get a bird's eye view of each excluding campaign in Mission Control. You can customize your view by adding different campaign metrics to measure the impact of your Eligibility & Exclusion setup in a way that suits your needs.

Get an overview of Eligibility & Exclusion here.

Easily Duplicate & Edit your campaigns

Get a smoother experience when duplicating your campaigns with the upgraded "Duplicate & Edit" function. Now when you create or duplicate a campaign, you can click on "Duplicate & edit this campaign" to be redirected to the Campaign Builder, instead of Mission Control.

Learn more about key Mission Control functionalities here.

Compare the success of your campaigns with additional KPIs

Mission Control now provides you with two new metrics to measure and compare the impact of your campaigns in one single view.

1. Clicked and Responded

Get visibility to how many customers clicked and responded to your OptiMail campaigns. Use this metric to get a clear understanding of how your email marketing campaigns contribute to your business goals.

Clicked refers to the number of customers that have clicked on an element in the email e.g. a logo, button, or a link to a specific offer 
Responded refers to the number of customers that contributed to the uplift metric of a campaign according to the chosen campaign KPI.

2. Average KPI

Measure and compare the success of multiple campaigns based on the KPI you care about with two new columns. For example, if your chosen KPI is Total Order Amount, you can measure your campaigns using:

Control Average KPI – average order amount per customer in the control group
Targeted Average KPI – average order amount per customer targeted by the campaign

Campaign Builder

Measure your campaign uplift with any KPI

Previously, when building campaigns you only had access to a default list of KPIs to measure the uplift and response of your campaigns.

Now, you can measure your campaigns using the most relevant KPI for your business by adding any KPI metric to the list. To learn how to create a campaign, read here.

Customer 360

You can also now analyze the success of your campaigns in Customer 360 under "Customer Marketing Impact" using any campaign KPI of your choice, rather than choosing from a default list.

Learn more about Customer 360 here.

OptiMobile

Enhanced SDK Offering

This month we expanded our support for even more mobile platforms, adding Unity to our growing list of supported platforms.

You can check out the full list of OptiMobile SDKs here.

Support for Android 13

We have updated our Android SDK to provide support for the new Android 13 release.

Android 13 notifications are now opt-in: Android is bringing its mobile push notification guidelines in line with iOS, and apps will now need to explicitly ask customers for permission before they're allowed to send notifications.

What do you need to do?

If you are currently using the Android SDK, you will need to update to the newest version of the SDK in order to make use of all Android 13 functionality.