If/Else Attributes: Multiple Values
Want to create even more granular target groups? Now you can, with the new ability create up to 13 calculations resulting in 13 different values.
Read more here.
New in Eligibility & Exclusion: Excluding Campaigns Table
The Eligibility & Exclusion feature will now include a table with a breakdown of campaign details for each excluding campaign. It includes details such as the number of excluding customers per campaign, Series ID, and Increase per Customer so that you can optimize your campaign prioritization, based on actual $.
Find out more about Eligibility & Exclusion here.
Manage Target Groups: Additional Timeframes
From now, you’ll be able to target customers using new timeframes for Activity History, Campaign History, Engagement Activity, Purchase/Game History, and Web & App Activity with timeframes including "since this date", "until this date" and "in this range".
Learn how to create a target group here.
API User Management - Create Users
You will now be able to create and view your API users within your Optimove site allowing for a frictionless, quicker, and more secure process when registering API users.
Find out more here.
Enhanced Search Capabilities in Customer 360
You will now be able to search for your customers by email, full name, and phone number – making it even easier to learn more about your audiences.
Discover the Customer 360 report here.
First Send Time
A brand-new metric to help you and your teams to optimize the send time of your marketing campaigns by seeing what time the campaign was sent. Add this as a new column in Mission Control to enhance your campaign monitoring.
Learn more about Mission Control here.
