Optimove Academy Guide Heather March 06, 2026 15:53 Updated Optimove Model & Customer Retention The Optimove Model How Optimove Segments Your Customers The Segmentation Explorer Customer Churn Prediction and Prevention Customer Micro-Segmentation How Optimove Calculates Future Value Migration Explorer Report Marketing Orchestration Building a Target Group Using a Complex Expression Campaign Duration Understanding Scheduled Campaign Statuses How to Create a Campaign Marketing Actions Priorities and Exclusions Streams Targeting Customers: Activity History Targeting Customers: Campaign History Mission Control The Priority View Understanding Campaign Lead Time Using Control Groups Creating a Self-Optimizing Campaign Auto Priority Setting Up a Self-Optimizing Journey Analysis & Reports Campaign Analysis Campaign Analysis by Future Value Customer 360 The Funnel Explorer Increase In or Uplift How Optimove calculates an A/B/n test winner Statistical Credibility in Campaign Analysis The Customer Explorer The Optimove Dashboard Optimization Analyzing Self-Optimizing Campaign Performance Self-Optimizing Campaigns Behind the Scenes Using Ideal Control Group Sizes AI Insights Agent (formerly Optibot) Understanding AI Insights Agent (formerly Optibot) Cards Related articles Optimove Certified Professionals Certification The Optimove Model Intro to Optimove Courses How to Create a Campaign DynamicMail Intro